How Sarah Maslowski Built a $130M Real Estate Business with YouTube

In this episode of Agent Success Secrets, I sat down with Sarah Maslowski, a top real estate agent in North Metro Atlanta, who transformed her business by going all-in on YouTube.

Sarah’s journey started like many agents—trying listing videos, interviewing local businesses, and sharing real estate tips. But the real breakthrough came when she shifted her focus to content about living in Gainesville and Atlanta suburbs—answering the exact questions buyers and relocation clients were searching for online.

Her biggest lessons?

• Consistency wins – one video a week is non-negotiable.

• Long-form works – 8+ minutes builds trust and delivers real value.

• You don’t need to be perfect – just show up and be authentic.

• Leverage is key – hire an editor and use AI tools to save time.

The results speak for themselves: since 2020, Sarah has closed over $130 million in sales volume directly from YouTube—without ads or buying leads. Even in a shifting market, her videos generate a steady pipeline of clients.

Now, Sarah is teaching agents her proven playbook in her upcoming course, Content Client Closings, launching October 8th.