Smart Pricing Strategies for Today’s Real Estate Market

Knowing how to price a home is one of the most important skills for any real estate agent, especially in a changing market. Tulsa real estate expert Jennie Wolek shares her proven system for helping sellers price their homes strategically and sell faster.

The Power of Strategic Pricing

Online tools and automated valuations cannot replace an agent’s expertise. According to Jennie, real estate agents should act as consultants who guide sellers with data, strategy, and clear goals. Understanding why a client is moving helps determine the right price to meet their timeline and financial needs.

The 3x3x3 Pricing Method

Jennie’s simple 3x3x3 Method helps agents analyze the market effectively:

1. Active Listings: The seller’s current competition.

2. Pending Sales: Homes that are under contract right now.

3. Closed Sales: Prices that show what the market has already accepted.

This method gives agents a clear, data-driven story to share with sellers and builds confidence in the pricing plan.

Price Ahead of the Market

Real estate markets can shift quickly, so pricing a home for where the market is going is key. Overpricing often leads to longer days on market and price reductions. Strategic pricing attracts more buyers and helps listings stand out from the competition.

Keep Growing as an Agent

Jennie emphasizes the value of continuous learning through programs like Keller Williams’ BOLD and Shift: Tactic 9 on Pricing. Staying educated and confident allows agents to serve clients at a higher level and build long-term success.

See how Jennie Wolek explains her real estate pricing strategies, client conversations, and market insights.