From Classroom to Closing Table: How Joy Larson Built a Thriving Real Estate Business in Cleveland, Ohio

Meet Joy Larson—a former schoolteacher turned top-producing real estate agent in Cleveland, Ohio. In this Agent Success Secrets interview, Joy shares how she built a thriving business by staying consistent, leveraging virtual assistants, and leading with heart.

From Teaching to Real Estate

Joy didn’t set out to become a Realtor. Her journey began when her husband started investing in properties and needed an agent—so Joy got licensed. That simple decision sparked a career that now sees her and her team helping over 125 families a year.

The Key? Consistency & Systems

Despite market challenges, Joy has stayed productive by sticking to proven systems—especially monthly client events. “They give us a reason to reach out and connect,” she says. Her team of eight thrives by creating value consistently and having fun along the way.

Leverage Changed Everything

Feeling overwhelmed, Joy hired a virtual assistant—and it changed her business. By handing off $6/hour tasks, she scaled from $7M to $30M+. “You don’t have to do it all,” she says. “Leverage lets you focus on what really matters.”

Her Morning Routine = Non-Negotiable

Joy starts every day with quiet time, devotionals, strength training, and sauna time—blocking out her mornings until 10 a.m. “That’s when I set my mindset and energy for the day.”

Bonus Tip: Use Video

Joy records quick YouTube videos for clients to save time and build credibility. Now, leads come to her already trusting she’s the expert.

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Learn how to grow a joyful, profitable real estate business—without burning out.