Agent Success Secrets with Ryan Allen: The Power of the 10 Year Letter

At The Wolek Group, we love sharing conversations that inspire real estate professionals to grow both in business and in life. In this episode of Agent Success Secrets, Jennie Wolek sat down with Ryan Allen, a real estate coach, leader, and president of the 10 Year Letter movement.

Ryan’s journey in real estate spans over a decade, from starting as an admin to becoming a coach with MAPS Coaching. She has a true passion for helping agents uncover their potential and guiding them toward clarity and confidence in their careers.

What is the 10 Year Letter?

The 10 Year Letter is more than just a framework, it’s a transformative experience. Originally created by Craig Zuber, it began when he wrote a letter to his future self during one of the hardest seasons of his life. Years later, that vision became reality.

Now, Ryan is helping others experience the same clarity. The process guides participants through writing a letter to their future selves, painting a vivid picture of who they want to be and the life they want to live.

Through workshops, on-demand courses, and even a published book, the 10 Year Letter has helped people shift from autopilot living to intentional growth. Real estate becomes the vehicle, not the identity, allowing professionals to align their businesses with their personal values and long-term goals.

Why It Works

The power of the 10 Year Letter lies in both neuroscience and accountability. By writing out a future vision with emotion and detail, the brain encodes it as real, naturally pulling you toward it. The act of reading the letter out loud to others deepens the impact, creating emotional connection and accountability.

Agents who participate have reported life-changing results—building stronger relationships, finding balance, and making intentional decisions in both business and personal life.

Bringing Purpose Back to Real Estate

Ryan reminds us that real estate is more than contracts and closings. It’s about who we become along the way, the families we serve, and the impact we leave. The 10 Year Letter gives agents a roadmap to stay grounded, motivated, and focused through the ups and downs of the industry.

Watch the full interview now and get inspired to write the future you want to live.